Scheduling

 Scheduling

The time the episodes would air during the day would be at 6.15pm; the target audience for To Catch an English Student are teenagers aged 13 - 24 and assuming they aren't homeschooled they would get home at around 4pm. By airing the show at 6.15pm this gives them enough time to get home and do things that they need to do such as their homework for the day or any after school activities. Furthermore any adults who are at work are able to get home from work as well as this time which means any of the people who are on the elder end of that age spectrum who do work are also able to get to the airing.

As for the days it would air, the episodes would air on Fridays and get released weekly. This is due to some children not having access to internet during the school week and only get given permission to go online at Fridays and therefore by considering this it will make it so as many people as possible can view the episode. Not only this but by airing it on a Friday it is the final day of work for many people and gives a sense of relief to listen to the episode at the end of the week.

Overall I believe that the timings I suggested are the most optimal time in order to get as many of the target audience to listen to the episodes that air. This way by getting as many children to listen to the episodes they are able to get all of the information they need and therefore understand the dangers of cyber bullying.